Entrepreneur of the Year – Brian Posey

Entrepreneur of the Year – Brian Posey

At the heart of it all, entrepreneurs are driven by their passion. They live for the opportunity to live out their dreams on their terms or break free from the chains of a career that’s kept their desires at bay. However, there’s always the off chance that an entrepreneur’s journey might begin without much intention or expectations. Sometimes your dream role can catch you by surprise. As a Michigan State University student, Brian Posey found his calling and created his dream job …even though he never intended to.

Brian Posey, owner and CEO of The Ticket Machine Inc. admitted that he’s always been a sports and entertainment fanatic, but at the dawn of the ‘90s he decided to apply his passion, as a hobby, to make ends meet. His experience with venues, their seating charts, how to obtain tickets to premier shows and score the best deals allowed him to create a side hustle selling tickets to fellow Michigan State University students and others in the area.

Primarily focused on concerts, things snowballed quickly, and Posey realized that opportunities within the admissions segment of the overarching entertainment industry were vast. He quickly realized that many others simply didn’t have knowledge of how the industry worked, what the best seats in specific venues were or what was a reasonable price point. He looked to not just provide them with a home for ticketing but provide his customers with experience-based expertise. Yet, like any innovative business, there is risk involved.

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