Emerging Entrepreneur – Lauren Palmer, Curvaceous Lingerie

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When you’re an entrepreneur, you have the passion and drive to write your own story. It’s not a question of why you should start your own business; it’s a question of what and when. Lauren Palmer, owner of Curvaceous Lingerie, may not have known she was destined for greatness, but something inside of her has propelled her forward. In fact, it took the unsuspecting, familiar voice of a friend to give her the idea that would kickstart her now successful and growing Old Town Lansing business.

“Lingerie wasn’t my idea originally. My friend and I were shopping in Cincinnati at a small boutique, and it took us over an hour,” explained Palmer. “My friend said to me, ‘You could do this,’ and I said, ‘Absolutely, I could do this.’ My background was actually bridal salon management and consultation, women’s ready-to-wear purchasing and formal wear, merchandise management, etc. When I got home, I started writing my business plan.”

That pivotal moment was in April of 2012, but she’s spent most of her life working in the bridal and lingerie. Palmer’s first job as a bridal consultant at age 16 solidified her career path — It was back then that she knew she wanted to have her own store.

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